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Top five skill sets of today’s digital strategists
I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases – “digital strategy job description” and “resigning from IBM“. Since I resigned from IBM six...
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#JWT er’s all time favorite book list
JWTers around the world were what their all time favorite books were. Some were submitted for their inspiration, others just fine story telling. How many have you read? Is there one that is missing?...
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Joining DraftFCB
I'm excited to join a new advertising agency - DraftFCB as their Planning Director in Digital effective August 13th 2012.
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How to write a strategy deck… Bullshit, Prove It, So What –
When I was a junior consultant at IBM – working with an ex-Kraft marketing VP and ex-Campbell’s brand director – I learned the ‘Bullshit, Prove It, So What’ design for strategy presentations. I’ve...
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The curve of your #FACEbook; 4 common #facebook #insight curves demystified
By now, I’ve looked at many, many Facebook insights curves working with various brand pages and I’ve come to notice a pattern in what I see. Here is an explanation of four common Facebook insight...
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5 quick tips on YouTube video uploads
Anyone can upload a video. But few do it well it seems. It is a pet peeve of mine to see a beautiful video just dumped on YouTube.. Beyond creating a video for online versus other media (which is...
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3 Lessons: How to Behave in Social Media During a Disaster
The Boston marathon explosions came as a real shock yesterday evening. Much like many of my social colleagues, I want to write about my thoughts but still I feel quite private and emotional about the...
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Happy Anniversary to me
WordPress’ kind badge on my seven years in blogging! This blog replaced the one I left behind at IBM Canada back in 2006. IBM had a magnificent internal blogging tool – and about 1% of IBM employees...
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My snarky advice to buying likes & followers…
Sometimes my emails make great blog posts. A respected friend of mine was recently asked by his client if they should personally buy likes and follows. Noise maker that he is, he invited our thoughts...
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Measuring non-profit contribution: @JaimeStein ‘s impact on #Climb4Cord
Jaime Stein represents a new breed of non-profit campaign contributors – one whose efforts can be easily hidden by traditional fundraising measurements. A 2013 Case Study in Non-profit fundraising [or...
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What a working mom can offer to her kids
I’ve not been publishing posts lately. In part of my busy schedule, the maturing of my role, the dedication to my family time. But also, my vigilance to not share what #agencylife can not be shared....
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Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014
One of the most impressive displays of data driven innovation and equally of the best stories of social media campaign hacking at SXSW 2014 came from IBM’s Cognitive Cooking efforts. IBM created a...
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.@TwitterCanada features a Twitter activated vending machine by @wonderMakr...
I was lucky enough to attend @TwitterCanada’s #OneTweetYear birthday celebration last night and really enjoyed the twitter activated t-shirt vending machine dispensing by @wonderMakr. It was quite the...
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Digital / Social Emerging Trends for 2014.. Siri, artificial intelligence,...
Every once and a while - I am lobbed the classic emerging trend question. The one that asks you to peer into your crystal ball and reach for something a little extraordinary that isn't on someone's...
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6 steps to social media maturity
How mature are your brand’s social media efforts? As greater media investments are made into social media and channels, brand’s move up in their ‘maturity’. There are six major steps in social media...
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